Back in 2009, when I was tasked with 'raising the bar' and bringing new life to the Nature's Path granola bar line, I proposed some dramatic (for the time) changes:
First let's break with convention and reduce the box size, so it's better for the planet and the bottom line - with the added bonus of being able to get another box on an average shelf set. Now that's tasty.
Then we'll 'fun up' the names, make the flavour the hero, and create a krafty 'Country Store' feel to reinforce the healthy, organic message.
Due to its success, this look set the tone for all Nature's Path packaging for years to come.
